William “Bill” Lavis has led the Employee Benefits practice at Sitzmann Morris Lavis (SML), now a part of Brown & Brown since 1988.  He started his employee benefit career with Canada Life in 1986, joined SML two years later and became an executive in 1993.  Bill has helped grow SML into one of the largest and most respected insurance brokerage and benefits consulting firms in Northern California.

In addition to being a member of every major insurance carrier’s Broker Advisory Board, Bill is also active in industry groups including the Golden Gate Health Underwriters Association, the Californian Association of Health Underwriters and the National Association of Health Underwriters.

He is recognized as one of the nation’s leading experts in designing consumer driven health plans, creating alternative funding options and building cutting edge care management & cost control programs.

Bill also serves on the Board of the Healthcare Performance Management Institute; a research and education organization dedicated to promoting the use of business technology and management principles that deliver better and more cost-effective healthcare benefits for employers who cover their employees.

Bill holds a BA degree in Political Science from the University of California at Berkeley.  He and his wife reside in Orinda with their two sons where he is an active supporter of youth sports, Boy Scouts of America and their local educational foundations.


Bill Lavis

510.452.0458 x 1205